Many people may disregard website design as nothing more but eye candy. While it certainly may do that, it does so much more. A good web design gives a good impression on anyone that owns the website, whether it be an individual or a company. This can be the difference between visitors sticking around to check out what the website is about and leaving immediately for another website.
If you are a business owner and is wondering why exactly website design is so important, here are reasons why:
1. Conjures sense of trust
Almost everyone is taught to be wary when surfing the internet due to all the malicious activities that they might run into. As you may know, trust is vital to any successful relationship between customer and company, but this negative outlook on the internet puts you at a disadvantage. To overcome this sense of caution, you need good web design. Good design invokes an aura of professionalism, and when visitors can see this, they start to trust you.
2. Beneficial to SEO efforts
Website design isn’t all about aesthetics. In fact, it affects how content will be shared on your website. This is extremely important to note, as a good web design can allow search engines to more easily probe your website to see what you are all about. Plus, with good design, you will enjoy superb results such as higher traffic, lower load times, and more, all of which are beneficial to your website’s SEO. As a result, your website’s rank would shoot up higher compared to if your website had a lousy design.
3. Sets a good first impression
First impressions are everything. Everyone can and will make a quick judgement about anything, from how a person dresses to how a website looks. If you want to make sure your website produces positive impressions, then your website should look up-to-date and appealing.
On the other hand, if it looks outdated and disorganised, they will automatically assume the opposite. This will be reflected on your company as well, as a website is generally seen as a business’ online face. In other words, with good impressions, people will be motivated to do business with you. With bad impressions, they will leave and go elsewhere.
4. Acts as a competitive advantage
Any advantage is essential to keep your business ahead of the pack in this highly competitive world. If you have excellent web design, you are giving yourself a massive advantage over other companies that have a lousy design. However, this can also mean that if you have a lousy design, others with the far better design will leave you in the dust.
Website design can make or break your online efforts, depending on how good it is. Ensuring that your website is designed professionally means that you put yourself at the best chance possible when it comes to attracting new visitors to learning more about you and, ultimately, converting. On the other hand, ignoring web design will only be the demise of your online presence, which can also seriously affect your business.
If you do not have the time nor resources to create a good web design, do not be afraid to work with the pros. There are many digital agencies out there that can help you create stunning web designs that will put your business in its best light, gaining positive results and helping your company grow.
Five Star Lab is a digital agency offering web development and design, SEO and cloud hosting solutions to help businesses make the most out of their online presence. If you need web developers to professionally design your website in the UK, contact us today!