Buying habits around the world have significantly changed due to the global pandemic. Total retail sales declined this year due to social distancing measures and other safety guidelines, but eCommerce will likely continue to grow. Because of this predicted outcome, many businesses shifted to promoting their products and services on online platforms.
The holiday shopping season is one of the busiest times of the year in various industries. Since this is the perfect time to treat oneself and give presents to friends and family, it is crucial for your brand to leverage your eCommerce website and social media channels to make your business stand out from your competition. Here are some eCommerce tips for using digital marketing solutions during the holidays:
1. Use the Facebook Shops feature
Facebook recently launched Facebook Shops, an eCommerce storefront that lets you expand your eCommerce capabilities. Using this feature helps you target your potential customers, let them discover the products you offer and allow your eCommerce business to adapt to selling more online.
Facebook Shops gives you the ability to create a mobile-first online store on your Facebook Business Page and Instagram profile. You can use it to upload your product catalogues to let your target customers browse, save, or order through your products directly on both platforms.
2. Come up with effective mobile strategies
Since social distancing measures were enforced, your potential customers are spending more time on their mobile devices since the beginning of the pandemic. Many of your target audience use their smartphones to shop online and social media channels to place their orders, so prioritize coming up with effective mobile strategies targeted to your audience across varying demographics.
In addition, some common issues encountered by users when shopping online during the holidays are font sizes being too small on their mobile devices, content that did not fit on their screens, and unclear images. Prevent losing frustrated mobile shoppers by optimizing your digital campaigns accordingly and creating mobile experiences that reflect your brand.
3. Perform extra quality assurance checks
Issues can be encountered every once in a while, but they are easily avoidable as long as you detect and resolve them. Keep in mind that the holiday season is peak shopping days. Plan carefully before launching your campaigns and perform quality assurance checks to ensure engagement, especially on mobile devices.
4. Partner with an SEO company
Search engine optimization (SEO) remains to be one of the most effective digital marketing tactics. Start reaping the benefits of SEO marketing especially this upcoming holiday season by partnering with a trusted company like ours. Our team specializes in on-page optimizations, content writing, local SEO, and backlinks. We drive organic traffic to your website, improve your search engine ranking, increase your sales, and strengthen your social media presence.
Strategizing and launching holiday shopping campaigns is important for your eCommerce business. This is one of the most crucial times of the year for your brand, so prepare ahead, use your social media platforms to amplify your reach, and make sure that your website and apps work properly. Finally, team up with a reliable agency like ours to help you grow your business.
Get your business noticed this holiday season by working with our SEO company. We offer SEO, web development and design, and more. Contact us to learn more about our services!